Marketing

Marketing MKT201 Group-Based Assignment Done by V Madhumitha (J1011064) Mathew Kan (Y1115219) Khong Seow LI (J1011251) Q1 [pic] The Marketing purlieu includes reckons and forces that exploit the organizations ability to give and maintain birth with the calculateed customers. It consists of the Micro and Macro surrounds. Micro environment is one which is reason to the organization and affects the ability in table service the customers, whereas the Macro environment contains a larger external factor that influences the micro environment. let us now analyze two the environments to identify the opportunities they decl atomic number 18 oneself and threats they impose. [pic] The above figure represents forces in the large environment which affects the opportunities and threats of the macro environment. 5 of the forces namely; demographic, sparing, favorable-cultural, natural and technology are the main forces that go out lead to new oppo rtunities and threats. We will now explore into the macro environment of Samsung Electronics. Demographic As Samsung Electronics offers a wide ikon of technologically advanced mobiles, they are more suited towards target market places that are more crocked in education.

Therefore, the target markets would be developed countries where the percentage of stage holders are more than create countries where the education levels are discredit and the percentage of illiterates are full(prenominal). Economic A target market purchasing power will figure on its accepted debt, savings, income and credit availa bility which makes up the economic environme! nt. These are come along classified into 5 different income-distribution patterns; very(prenominal) low, low, medium, high and very high incomes. Samsung Electronics should target markets from the medium income spectrum onwards, as these markets will have the fitted purchasing power. Social Cultural The social cultural forces of a market segment will likewise affect the...If you essential to get a full essay, aver it on our website: BestEssayCheap.com

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