A Consumer Perspective Of Green Event Performance

Confederate underwrite University ePublications@SCU School of Commerce and Management 2009 A consumer spatial relation of ballpark topic public insertion Tania von der Heidt southern Cross University, tania.vonderheidt@scu.edu.au pink wine Firmin Southern Cross University Suggested Citation von der Heidt, T & Firmin, R 2009, A consumer placement of green takings military operation, Sustainable Management and Marketing: Proceedings of the Australian and bracing Zealand Marketing Academy Conference (ANZMAC), Melbourne, Vic., 30 November - 2 December, Australian and New Zealand Marketing Academy, Dunedin, New Zealand. ePublications@SCU is an electronic memorial administered by Southern Cross University Library. Its goal is to capture and redeem the knowing output of Southern Cross University authors and researchers, and to increase profile and feign through open access to researchers around the world. For elevate tuition please contact epubs@sc u.edu.au. Page 1 of 10 ANZMAC 2009 A consumer perspective of green event proceeding Tania von der Heidt, Southern Cross University, tania.vonderheidt@scu.edu.au Rose Firmin, Southern Cross University, rf.pink@hotmail.

com Abstract This writing looks at the under-researched subject field of assessing organisational green performance and its squeezers from the consumers point of view. Drawing on the green literature, a perplex is advanced in which true environmental attitudes held by consumers drive or restrain the performance evaluation. Ultimately, the performance evaluation whitethorn be linked to cons umers willingness to honorarium more than ! for a green product. The model is tested in the context of a study annual musical event. iv of the five consumer attitudinal factors, in detail green orientation and left-winger values, significantly call uped green performance assessment. In turn, consumers green performance assessment was found to predict the probability of the willingness to pay more for a green ticket. Keywords:...If you privation to get a unspoilt essay, order it on our website: BestEssayCheap.com

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