Nike

1. Evaluate Nikes business strategy/ Does Nike have a sustainable competitive advantage? 2. Evaluate Nikes fiscal performance by dint of May 31, 2004*/ How does Nike compare to Reebook and adidas Saloman? According to the monetary Nickes performance we washbowl see the chaotic diachronic monetary data from 2000 to 2004. In 2004 Company demonstrates the highest financial results. It sens have a several reasons: * Company operates 23 sparge centers in Europe, Asia, Latin America, Africa, Canada, also uses licensees and independent distributors; So that, 53% of Nickes total revenue in 2004 is made by non-U.S. sales (Europe, Middle East/Africa, Asia Pacific etc.) * Nike uses a sociable ordering program (which allows retailers to order five to six schedule month in advance of delivery with the fix damage and authentic period of time in future); * Cheap manufacturing outdoors the states (in 2004 subscribe a supply contract with China, Indonesia, Vietnam and etc.

) that allows to abbreviate costs; Ratios| 2000| 2001| 2002| 2003| 2004| earnings profit growth, %| 28,4| 1,73| 12,6| -28,5| 99,37| Sales gtrowth, %| 2,5| 5,5| 4,3| 8,1| 14,5| Nicke has four hear long-term financial goals: * High single-digit revenue growth, for example in 2003(8,1%), in 2004 (14,5); * Mid-teens earning per take growth; * Delivery of consistent results through management of a diversified portfolio of business; * Increased government issue on assets (ROA Nike) in canvas with 2003 (6,9) in 2004 (12); Comparing financial ratios: Financial perfo rmance31/05/2004*| Nike| Reebok| adidas-Salo! man| tax revenue Profit Percantage, %| 42,9| 39,6| 47,2| Return on Sales| 7,7| 4,9| 5,1| ROA| 12| 7,9| 7,1| hard roe| 19,8| 15,8| 19,3| Nike has the highest ROA (12) and ROE (19,8) comparing to its competitors Reebok and adidas - Saloman. Ratios| Nike| Reebok| adidas-Salomon| Net profit growth, %| 99,4| 22,3| 20,8| Sales gtrowth, %|...If you hope to get a full essay, order it on our website: BestEssayCheap.com

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